Pay Per Click
Improved paid search campaigns can significantly expand your business. A study by Hanapin Marketing reveals that 79% of marketers believe in the benefits of paid search marketing. In fact, nearly 62% of industry professionals plan to increase their PPC marketing budgets in the coming years to attract new clients seeking their services.
In 2017, over 7 million marketers collectively spent $10.01 billion on pay-per-click advertising, according to Social Media Today. This clearly indicates that pay-per-click has become a leading marketing strategy for boosting ROI. But what exactly is pay-per-click, and how can it enhance your digital marketing efforts?
To help you grasp the essentials of PPC management, Web Globe India’s PPC specialists explain the concept of sponsored search and its operational mechanics. By understanding pay-per-click processes, you increase your chances of running successful ads. Dive into the world of PPC advertising and discover how our pay-per-click marketing company can help you achieve success.
What Are the Different Types of PPC Ads?
Once you’ve grasped the concept of sponsored search, the next step is to explore the different types of PPC marketing campaigns that can enhance your online presence and effectively target your products to the right audience. Our pay-per-click advertising agency works closely with your team to identify the most suitable PPC ads that will optimize your sales funnel.
There are various pay-per-click ad formats available, depending on your specific goals:
Search Ads
In the realm of paid search marketing, search advertising stands out as the most common approach. This type of advertising targets prospects actively searching online for products or services relevant to your industry or brand. Pay-per-click (PPC) ads are particularly effective for short sales cycles or one-time campaign promotions. Our PPC agency recommends search advertising to businesses aiming to attract high-quality leads from potential new clients.
Display Ads
Display advertising is renowned for its ability to reach over 90 percent of web visitors. These ads are featured on Google’s partner websites and target users who have previously engaged with industry-related content. By leveraging eye-catching graphics and compelling text, display ads effectively capture the attention of online consumers and encourage them to take action. Our pay-per-click advertising agency highly recommends display advertising for businesses that cater to niche or luxury markets, especially those with longer sales cycles.
Social Ads
The most rapidly expanding segment of pay-per-click advertising is social media paid advertising. This form of advertising appears on platforms such as Facebook, LinkedIn, and Twitter, targeting users based on their connections, interests, and hobbies. It is particularly beneficial for businesses with a strong social media presence and a specialized audience.
Remarketing Ads
One of the most effective strategies to significantly increase your sales and attract high-converting clients is through remarketing. Remarketing ads serve as reminders for previous website visitors, encouraging them to return and complete their purchases. This approach tends to be more cost-effective than traditional search advertising, thanks to lower competition and precisely targeted audience segments. Our PPC marketing firm employs innovative PPC ad formats and extensions to ensure the success of your PPC campaign.
Google Shopping Ads
Google Shopping advertisements are ideal for websites with a wide range of products. These PPC ads display in a carousel above or alongside the main Google search results, allowing potential customers to view product details and prices directly on the Google SERP before visiting any site. This setup increases the likelihood of conversion since users who click on your ads are already familiar with the products available. For eCommerce businesses aiming to reach customers with a strong intent to purchase, our PPC agency recommends utilizing Google Shopping.
In-stream Ads
Also referred to as YouTube ads or in-stream advertisements, these pay-per-click ads appear on YouTube videos, in search results, and on video partners within the Display Network. YouTube ads provide a unique and memorable way for brands to showcase their offerings. Recently, Facebook has introduced in-stream ads, enabling businesses to place commercials in optimal locations and create organic breaks in video content.